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Marketplace FAQ

Last updated: August 25, 2026

How buying and selling works here, written plainly. If something below is unclear or seems wrong, tell us — we would rather fix the wording than have you guess.

Listing a domain

Why do I have to point DNS before I can list?

Because otherwise anyone could list a domain they do not own. Pointing your domain at its build proves you control it. This is deliberate: on the big marketplaces, sellers regularly discover their domains listed for sale by strangers, and there is no fast way to get them removed. We would rather make listing slightly harder than let that happen here.

How many domains can I list?

Free accounts get a small number of live listings; a paid plan lists your whole portfolio. The exact seat counts are on the pricing page and are enforced when you list.

Should I set a price, or leave it open to offers?

Set a price. Across large portfolios, a Buy It Now price sells several times more often than "make offer" alone — buyers who cannot see a number frequently just leave. Showing a price does not cost you the high offers either: most domains listed with both a price and an offer option still sell at the asking price.

Our recommendation: set a Buy It Now price you would genuinely be happy to accept today, and keep the offer path open for the buyer who wants to negotiate.

What is the floor price, and who sees it?

The floor is the lowest number you would accept. Nobody sees it — not the buyer, and not the AI. It is never placed in any prompt. The server compares offers against it and the Broker Agent is only ever told whether an offer clears the bar. You can always step in and accept something lower yourself.

The Broker Agent

What does it actually do?

It answers buyer questions about your domain and the site built on it, 24/7, in the buyer's language, and walks them toward a real offer. Every offer is forwarded to you with the full transcript of the conversation that produced it.

Does it negotiate against me?

No, and the design is deliberate. On brokered marketplaces the common complaint is that the broker is paid on closing volume, so they work your floor rather than your ceiling. Our agent never learns your floor price at all. It cannot leak a number it was never given.

Can I take over a conversation?

Yes, at any time. The transcripts are yours to read and the buyer's email comes with the offer. Fast replies matter — buyers who wait days usually move on.

Offers, payment, and transfer

How does the money actually change hands?

DomainMagic does not process domain sale payments and never holds your sale proceeds. Offers and negotiation happen here; the payment and the transfer are settled between buyer and seller through an escrow service. Our card processor handles DomainMagic subscriptions and credits only — it is not part of any domain sale.

Why use escrow at all?

Because otherwise one side has to go first, and both sides have good reason not to. Escrow holds the buyer's funds until the domain is transferred, then releases them. It protects both of you.

One safety note worth knowing: be wary of any counterparty who insists on one specific escrow site you have never heard of. Fake escrow sites are the most common way people get robbed in domain deals. Use a well-known escrow provider, and check the URL yourself rather than trusting a link you were sent.

What does DomainMagic charge on a sale?

Our commission is listed on the pricing page. Escrow fees are separate and are charged by the escrow provider — commonly paid by the buyer, or split, depending on what you agree.

Lease-to-own

What is it?

The buyer pays for the domain in monthly instalments instead of one lump sum, and starts using it immediately. It typically raises what a domain sells for, because it puts a name in reach of a buyer who could not write the full cheque today. It fits this marketplace particularly well: the site is already built and running, so a buyer can pay from what the site earns.

Who holds the domain during the payments?

This is the part to read carefully. A lease is only safe for a buyer if the seller cannot take the domain back mid-term, and only safe for a seller if the buyer cannot vanish with it. That requires a neutral party to hold the domain until the final payment.

DomainMagic does not hold domains. Where a lease is offered, the listing states who holds it during the term — normally an escrow agent. If custody is with the seller, the buyer is taking on real risk and should price that in. We would rather say this plainly than let anyone assume we are holding something we are not.

What happens on the last payment?

The domain transfers to the buyer. If a payment is missed, the terms you agreed at the start decide what happens — set that out clearly before the lease starts.

Buying a domain here

What am I actually buying?

The domain name, plus the website built on it and its source files, as described on that domain's page. Read the listing — it says what is included.

Is the seller verified?

Every listing here required DNS control of the domain to be proven before it could go live. That is a stronger ownership check than several of the large marketplaces perform.

Can I make an offer below the asking price?

Yes. Offers go to the seller with your message. A specific question about how you intend to use the name will get you further than "how much?" — sellers take concrete buyers more seriously.

Anything else

These answers describe how the marketplace is intended to work and are not a substitute for the Terms of Service, which govern. Where the two disagree, the Terms win.

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